Introducing Dr. Dawn Reid, PCC

With the right coaching, anyone can step into their power, purpose, and potential. But my journey didn’t start in coaching—I originally planned to become a therapist. For years, I studied psychology, earned degrees, and researched how people can become the best version of themselves. However, during my PhD program, I found myself in a position that many of my clients face today—burnout and struggling to harmonize work and family. Amidst the chaos, I came across an ad for a life coach. Skeptical but desperate about change, I booked a session, which changed everything. Unlike therapy, which explores the past and clinical behavior, coaching gave me actionable strategies to move forward. I felt truly empowered, in control, and confident in my next steps for the first time—in a long time.

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That experience shifted the course of my career. I refocused my PhD research on coaching psychology and never looked back. My passion for this work grew after earning my ICF coaching credentials, launching my practice, and witnessing the impact of research-backed coaching methods in helping others thrive. I expanded my expertise to train corporate teams on coaching techniques and, ultimately, founded my educational platform, Reid Ready—a certification, training, and community hub dedicated to the art and science of coaching.

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My superpower lies in helping coaches and leaders architect, strategize, and execute their personal and professional goals to grow and thrive. I partner with them to minimize and challenge imposter syndrome, improve interpersonal interactions, build communication confidence, and develop secure leadership capabilities. Additionally, I empower them to transform from buddy to boss, position themselves for their next role, set and protect their boundaries, self-prioritize, and move forward.